Food Packaging Design Retail & Marketing Design

Brand: Collaboration with FoodStory Brands

The Yellowstone Cowboy Cuisine food line with FoodStory Brands in a large line with over 50 skus. It launched in 2023 and now includes coffee, seasonings, BBQ sauce, hot sauce, jerky, and frozen and canned foods with several brands. More recently we did a small packaging rebrand to update the colors fonts, and logo lock-up, to ensure that the design language could be used across many different types of food and packaging formats. I worked with the licensee to establish the overall creative direction for the line across packaging, retail displays and marketing. The brand won a Licensing International Award for Best Product: Food or Beverage for Entertainment Brands and a GDUSA award for the hot sauce design.