Resume
Paramount Consumer Products - 2022- 2026
Lead Senior Designer-CPG and Promotions in US and Canada
·Led creative direction for a $30M+ consumer products business supporting Health & Beauty and Food & Beverage licensed consumer product categories throughout North America. ·Served as the primary creative leader for more than 125 licensees, influencing the development, creative strategy, design, and commercialization of over 300 SKUs annually. ·Art directed product packaging, retail marketing and displays, social media creative, influencer activations, trade show experiences, and shopper marketing initiatives. ·Partnered with business development, strategy, and licensee marketing teams to identify new product opportunities and support revenue-generating growth strategies. ·Developed creative concepts, product mockups, and visual presentations for executive leadership and new business pitches. ·Ensured brand consistency and strategy, creative strategy and creative excellence, across iconic global franchises including SpongeBob SquarePants, PAW Patrol, Avatar: The Last Airbender, Rugrats, Teenage Mutant Ninja Turtles, Yellowstone, and Emily in Paris. ·Collaborated with internal creative teams, external design agencies, studios, and licensees to deliver innovative products from concept through retail launch. ·Contributed to the development of global packaging guidelines and creative standards supporting international product programs.
Lead Product & Packaging Designer, CPG - 2017-2022
·Led packaging, product design, and creative development initiatives across Health & Beauty and Food & Beverage licensed consumer products categories. ·Directed product and packaging development for more than 100 licensees, ensuring brand integrity while supporting innovation and speed-to-market objectives. ·Created product concepts, packaging systems, pitch materials, and retail merchandising solutions that supported business growth and licensing partnerships. ·Conducted market research, trend analysis, and competitive reviews to identify emerging opportunities and consumer preferences. ·Supported the development of style guides, visual assets, and creative standards across multiple entertainment franchises.
DGL Group LLC - 2016-2017 Senior Designer/Product Manager
·Led product management and packaging design for multiple boys' and girls' toy brands. ·Partnered with the Vice President of Product Development and licensing teams to drive innovative product concepts and packaging strategies. ·Managed project timelines and coordinated workflows for freelance designers to ensure timely delivery of assets. ·Led product photography and executed high-quality image retouching for packaging and marketing collateral. ·Designed and produced packaging mockups, display graphics, and visual assets for presentations and trade show exhibits and publications
Townley, Inc. - 2014-2015 Senior Designer-Product and Packaging
·Led end-to-end product design and development for both molded hard plastic goods, cosmetics packaging mechanicals, and soft goods hair accessories, from initial research and concept through final production. ·Collaborated with major licensed brands, including Universal, Sanrio, Disney, and DreamWorks, ensuring brand alignment and compliance. ·Maintained daily communication with overseas manufacturing partners to coordinate design specifications and production processes. ·Created innovative product concepts to support sales initiatives, actively participating in client presentations and sales meetings
MZ Berger - 2012-2014 Senior Designer-Product and Packaging
·Played a key role in growing a division from launch to $20M in revenue. ·Designed and developed a range of products for the Girl's Division, including craft & DIY kits, accessories, home decor, stationery, and toys for children and tweens. ·Managed the end-to-end product lifecycle for both hard and soft goods, from research and concept development collaborating closely with overseas factories ensuring manufacturing accuracy and efficiency. ·Partnered with licensors such as Crayola, Lisa Frank, Disney and the band One Direction to design products aligned with brand standards and market trends. ·Led the design development of a private-label craft and DIY kit line, successfully launching products in Walmart in collaboration with the VP of Product Development.
Other Experience
EK Success — Clifton, NJ ·Industrial Designer 2010-2012 ·Lead Product & Packaging Designer 2009-2010
Education
MID, Industrial Design — Pratt Institute BA, Film/Theatre (Honors) — Hunter College AAS, Fashion Design — Fashion Institute of Technology
Awards
·GDUSA American Graphic Design Awards-Yellowstone Hot Sauce Packaging Design, 2025
·GDUSA American Graphic Design Awards-PAW Patrol Gelatin Cups, 2025
·GDUSA American Package Design Awards-Teenage Mutant Ninja Turtles Frozen Pizza, 2025
·Licensing International Excellence Awards-(Best Product – Food/Beverage for Yellowstone Food Line), 2024
·MZ Berger Department Employee of the Year Award
·Parents’ Choice Fun Stuff Award-Perler Bead N' Carry Toy Design-2013