Beverage Packaging Design

Brand: Collaboration with Quintessential Brands Group

Chamère is an in world product from the show Emily in Paris. We updated it to take it to the shelf by brightening the branding, bringing in the show logo, and adding in scenes depicting the core themes of the show: fashion, romance, and the city of Paris. The designs colorway was defined by the Kir Royal drink, which is a dark red color. The packaging design carried through the in store signage, marketing, and several brand events promoting the collaboration.