Food Packaging Design

Brand: Collaboration with Häagen-Dazs® International Illustrator: Erica Jacobson Agency: Forsman & Bodenfors

For this collection I worked with the illustrator and the design agency on the elements from the show that we wanted to highlight, specifically nods to Paris and the fashion in the show. I worked with the licensee to establish the best placement on the pack for the illustrations as well as the logo placement ensuring that the flavors and food images were also highlighted for this International collab. The cakes and desserts were also sold in Häagen-Dazs shops with cobranded signage.