Beauty Products and Packaging Design

Brand: Collaboration with wet n wild Beauty (second SB collaboration due to the success of the first one)

For this collection I brainstormed with the licensee on the skus, and set the overall creative direction for this large 38 sku collection. I divided the designs by colorways and characters ensuring that the collection told the story of SpongeBob and his friends and their underwater adventures. This collection was designed in a short amount of time, and filled a half pallet display at Walmart, and filled PDQ displays at several other retailers.